Hi, I’m Nafisah!
I’m a UX Designer based in Redmond, WA.
Featured Case Studies
Explore a selection of recent UX case studies showcasing my approach to research, design, and problem-solving. Each project highlights key challenges, insights, and innovative solutions that enhance user experiences while aligning with business goals. Dive in to see how I tackle design problems and bring impactful ideas to life.

Compare the Market: Discovering data inefficiencies and informing strategic improvements in 8 weeks

Selfridges Unlocked: Increasing customer engagement through the Selfridges loyalty program

Selfridges Resale: Improving a circular fashion service predicted to drive revenue by £3.2M

Selfridges Resale: Improving a circular fashion service predicted to drive revenue by £3.2M (Copy)
Explore More Work
Want to see more? Check out some of my earlier projects from previous roles, showcasing my evolution as a UX designer.